Creating and Managing a Personal Brand Calendar
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Job searching today is a lot different than it was 20 years ago. Maintaining a consistent personal brand can distinguish you from other candidates. However, to stay consistent, it's crucial to have a plan. Without a plan, it's easy to post randomly, resulting in missed opportunities. This week, let's examine how a simple tool like a personal brand calendar can help you maintain a solid online presence. Why Do You Need a Personal Brand Calendar? As I previously mentioned, having a personal brand without a plan can result in missed opportunities. Utilizing a calendar for your content can help you stay atop a recruiter's mind when searching for a job. Calendars can help you:
If you lack a plan for your brand, it's easy to get off track. By having a plan, you can create a routine that actively boosts your brand in an impactful way. Build a Branding Calendar in Five Easy Steps This step doesn't need to be complicated. Everyone can establish a structured brand calendar using a few simple steps. Doing so will maintain your online presence and keep you consistent on a daily basis. You can build your brand calendar by following these five easy steps:
Consistency Differentiates Good and Great Brands By consistently posting content, you can position yourself as a knowledgeable person in your field. Recruiters love individuals who participate in industry discussions. Posting consistently will demonstrate your knowledge, commitment, and reliability. Employers love these qualities. Building a personal brand calendar not only keeps you on track but also helps you present yourself positively to potential employers. Start Building Your Calendar Today The best brands don't just happen. They're built over time. Take a few minutes to outline your posts for the week ahead, make a schedule, define topics, and commit to engaging with others. Small steps build momentum and increase your chances of landing new opportunities. Your next job could be one post away. Take control of your brand today by creating a calendar and make each post count. Stay Branded and Keep Building. |
Kevin Petrochko
Join other unemployed individuals in learning how to build a brand online.
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