How to Set Goals for Your Personal Brand
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Let's be honest, losing a job can feel like drowning in the ocean with no life vest. Everyone knows you need a personal brand, but you may ask yourself: Where do I start? With the right goals, your brand can become a magnet for employers and industry leaders. Let's break down how to set strategic and intentional goals for your personal brand. Ready to get started? What is Your Personal Brand Mission? As you set goals for your brand, think of it as your career story. Ask yourself:
A successful brand's mission should reflect your aspirations, strengths, and problems you solve. For example, if you are laid off, your mission might be to demonstrate your expertise in your field by using x tool to create y experience. Set SMART Goals that Get Results Broad goals won't get the job done. You must set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals that drive results. For instance, instead of saying, "I want to build an audience," you could say, " I will post twice a week, comment on three posts daily, and connect with at least three people each day for the next month." Let's break this down:
Identify Activities that Boost Your Digital Identity Goals must drive actions. Check out a few of the powerful ways to build your personal brand:
Track Your Progress and Make Adjustments Accordingly Developing a personal brand is an intriguing process. As you build, it's crucial to regularly evaluate:
Stay Consistent in Building Your Brand Nothing good happens overnight. Building a strong personal brand requires time and dedication. Show up every day, create valuable content, and establish yourself as a leading voice in your niche. Your digital identity is something no one can take away from you. Set clear goals and take massive action, and your next move will come. Your consistency will pay off when your next job comes to you. Stay Branded and Keep Building. P.S. If you've been laid off and are interested in learning how to build a personal brand, I'm creating a course to help you get started. Feel free to join the waitlist below for updates and availability. |
Kevin Petrochko
Join other unemployed individuals in learning how to build a brand online.
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