Stay Consistent Even When It's Hard


Imagine waking up to an unexpected email that read:

"We've been following you and think you'd be a great fit for our company."

That's the power of consistency.

However, staying consistent can sometimes feel impossible if you're laid off.

Consistency isn't about staying perfect; it's about showing up, even in minor ways.

This week, let's break down how to build your brand even when it's tough.

Stay Motivated Even if You're Not Getting Results

Motivation can be unpredictable, especially when you're unemployed.

Some days, you can feel optimistic. Other days, you feel like you're spinning in circles.

Inconsistency can lead to stalled progress and missed chances in your job search.

So, you may ask yourself, how can I stay consistent even on tough days?

Here's how:

Establish a Routine That Works for You
There will be days when you don't feel productive. If you find yourself in this situation, consider creating multiple posts at once; that way, you'll have content ready when you need it most.
Find an Accountability Partner to Keep You Engaged
Staying consistent is much easier when someone holds you accountable. Look for a friend or fellow job seeker and check in with each other each week.
Focus on Progress Over Perfection
Some people hesitate to post their content out of fear of not being "good enough." The truth is, no one expects perfection. Share a simple comment or write a short post reflecting on your journey. Doing this will help you stay engaged with others and visible to your audience.
View Personal Branding as a Tool and Not Another Task
If building a personal brand feels like a chore, it's time to reframe it. Think of building your online presence as a map to your next opportunity. Every post, comment, or message you create brings you one step closer to your goal.
Missing a Day is Not Failure – Just Keep Going
Consistency isn't about perfection. You will have days when your posts flop, or you feel uninspired. That's okay. All that matters is you pick yourself back up and get going again.

Show Up Below Par, Take Small Steps, and Keep Moving

Staying consistent is about perfection.

In reality, there is no such thing as perfection.

Consistency is about showing up, even in minor ways.

Your brand will soar if you establish a routine that works for you, batch-create content, and stay accountable.

You will build momentum and unlock new opportunities.

Your next step is just around the corner if you stay consistent.

What Actions Can You Take Today to Stay Consistent?

Everyone can always take small actions to keep their brand consistent online.

Here are a few things you can do right now:

  • Comment on a LinkedIn post.
  • Share insights you learned.
  • Connect with someone in your industry.

Stay Branded and Keep Building.

Kevin Petrochko

Join other unemployed individuals in learning how to build a brand online.

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