Social media is the best way to build your personal brand in 2025, right?

WRONG!

What if I told you there's a way to control your personal brand without relying on algorithms?

The answer?

Build an email list.

This week, let's break down why building an email list is the best way to control your personal brand.

Ready to get started?

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Problem: You are Building Your Digital Identity on Rented Land

Posting on social media is like renting an apartment for your brand.

Don't get me wrong, social media is important for gaining attention.

However, it's not the end all be all.

Relying on social platforms puts your brand in someone else hands.

You need to have your own space.

Solution: Build an Email List Today

Social media algorithms can change at any time.

Email lists give you a direct line to your audience:

• No gatekeepers
• No algorithms
• No "I hope this works" energy.

By having an email list, your voice won't drown out.

It will get delivered no matter what happens with the algorithm.

How Does an Email List Work?

• You own it. Social media can go away tomorrow, but you will still have access to your audience.
• It's intimate. You can be yourself by sharing stories, insights, and lessons.
• It's powerful. Email lists can lead to freelance gigs, referrals, and even full-time offers.
• It's proactive. Instead of playing the waiting game, you can appear in boxes weekly.

How to Start Building an Email List (Even with No Subscribers)

In today's digital world, the barrier to entry has never been lower to start building an email list.

You can choose from several platforms, including:

• ​Kit ​
• ​Beehiv​
• ​Mailchimp ​
• And more!

My preference is Kit, but choose what works for you.

Provide value first by offering weekly insights or lessons from your experience.

You can also get a head start by inviting former coworkers, classmates, and friends to subscribe.

Most importantly, stay consistent.

You don't need to be fancy.

You need to show up every week.

Here's the truth:

Most personal brands fail, but consistency is the differentiator.

Email Lists Will Put You in Control of Your Brand

Building an email list is much more than a job search strategy.

It's a mindset shift that says:

This is your chance to control your personal brand and show up consistently.

You will also prove to hiring managers that your value hasn't diminished even though your job title did.

Build your list.

Own your voice.

Stay Branded and Keep Building.