Trust me, This Income Diversification Strategy is Extraordinary


Most people think you need the perfect product and a large social media following to build digital assets.

Well, I'm here to tell you that you don't.

The truth is, you can transform your existing skills and passions into digital assets that generate ongoing income.

These products are simple to create and allow you to earn repeatedly without rebuilding each time.

Let's break down how digital assets can diversify your income forever.

What Digital Assets Can You Build?

Digital assets are products you create once and repeatedly sell to your audience.

Most are very simple to make.

Here are some of the best ones:

  1. Mini Courses: If you have mastered a certain process or solved a problem, package it into a short course.
Ex. If you're laid off, you can build a course on how to build a standout personal brand in 30 days. I even did that myself.

2. Ebooks: These low-effort, high-value assets are great tools to guide your audience through a pain point and lead them to a solution.

3. Swipe Files: Everyone loves plug-and-play tools. Build some Canva templates, Notion files, resume templates, and more. These are gold.

Ex. "Cold email swipe file" or "Notion portfolio template."

4. Newsletters: A newsletter pairs perfectly with digital products or affiliate links. It allows you to truly own your audience and build trust.

How to Promote Digital Assets Without Burning Out

Building your products is only the first step.

Now, it's time to promote them to your audience.

  1. Content Marketing: Use your preferred social platform to share the idea behind your product. You can build interest by teaching parts of it.
  2. Use Your Email List: Even if you have a short list, it's still your list. Implement lead magnets to attract subscribers.
  3. Utilize evergreen content and SEO strategies: Use SEO-optimized platforms like Gumroad or Beacons AI to showcase your product.

Why Does This Strategy Work?

This strategy helps you build equity in yourself.

Every digital product you create builds equity in your digital identity.

That means:

  • You don't need to start from scratch each month.
  • You build systems that serve you effectively.
  • You accumulate assets that compound over time.

It's Never Been Easier to Get Started

If you're going through a layoff, you don't need to wait for your next opportunity to arise.

You can hire yourself and turn your knowledge into income.

I encourage you to ask yourself:

  • What can I teach without preparation?
  • What problems have I solved that others struggle with?
  • What system have I built that others can implement?

After that, turn this into a course, tool, or template and watch it compound.

Want More Guidance?

Check out my free email course: The Digital Foundation Blueprint.

This course is the first step toward creating an online income that grows with you.

>>>> Subscribe here to start. <<<<

Stay Branded and Keep Building

Kevin Petrochko

Join other unemployed individuals in learning how to build a brand online.

Read more from Kevin Petrochko
Laptop with a drink in a coffee shop.

It's not: Sales Marketing Public Relations It's something that costs nothing, but could be worth six figures. The answer? Ghostwriting Here's Why: If you can write in someone else's voice, you can double, triple, or even quadruple your income with: The Creator Economy Boom: Everyone has a personal brand, but most people lack the time to develop it properly. Ghostwriters can serve as the unseen force behind creators and founders. High-Ticket/Trust Service: Ghostwriting lets you tap into...

Photo by Burst: https://www.pexels.com/photo/person-using-macbook-pro-374074/

Are you building your personal brand on social media? If so, I have some news for you: You're building on rented land. Don't get me wrong, social media is essential for raising awareness. However, creating an email list is the only way to truly own your audience. Let's break down why your email list is your empire. Let's Go Start GIF Think of Your Email list as a Digital Deed Picture this: You wake up tomorrow, and social media disappears. All of your followers are gone, and you're left with...

Last week, I had a conversation with a newsletter expert. What we talked about: Newsletter strategy Market research How businesses meet pre-existing desires. It was a bit of an ego punch, but I want to be clear about this: Personal branding is still an important thing you need to find a job in today's market. It's the best way to establish yourself as a professional and connect with like-minded people. So, if personal branding is so powerful, then why am I changing things up? Sometimes you...