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Kevin Petrochko

Join other unemployed individuals in learning how to build a brand online.

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Featured Post

The Hidden Power of a Good AI Prompt

The truth about implementing artificial intelligence in your daily workflow is: Using it properly. Most people who use tools like: Chat GPT Claude Gemini Only get generic results that look like a robot produced them. This week, let's break down how to use AI to produce the best possible content. Lets Go Basketball GIF by NCAA March Madness Proper Prompting Changes Everything If you're a writer like me, AI is no longer a luxury. It's a baseline skill. You must use it properly to achieve the...

A brain over cpu represents artificial intelligence.

The biggest lie you've been told is that Artificial Intelligence will steal all of your skills. I'm here to tell you that's wrong. The real question is, will you embrace AI as a tool to help you build digital assets that generate income? Let's break down how you can utilize this new technology to your benefit, rather than as a replacement. Begin Let's Go GIF by Spraying Systems Co The Great AI Myth (And It's Hidden Costs) Here's what you never hear here on the news: AI isn't a replacement -...

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Today, I'll teach you my full content system to go from idea to execution with ease. I'll be honest with you. Anything difficult can feel harder without systems. They lower the friction in your work. This week, let's break down my complete content creation system. Let's Go Reaction GIF The C.R.A.F.T. System: A Framework for Consistent Content If you've ever struggled to create content consistently every week, you probably don't have a system in place. Creators who operate without a system:...

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It's not: Sales Marketing Public Relations It's something that costs nothing, but could be worth six figures. The answer? Ghostwriting Here's Why: If you can write in someone else's voice, you can double, triple, or even quadruple your income with: The Creator Economy Boom: Everyone has a personal brand, but most people lack the time to develop it properly. Ghostwriters can serve as the unseen force behind creators and founders. High-Ticket/Trust Service: Ghostwriting lets you tap into...

Someone is working on a laptop, viewing a presentation.

Most people think you need the perfect product and a large social media following to build digital assets. Well, I'm here to tell you that you don't. The truth is, you can transform your existing skills and passions into digital assets that generate ongoing income. These products are simple to create and allow you to earn repeatedly without rebuilding each time. Let's break down how digital assets can diversify your income forever. Lets Go Tom GIF by Peacock What Digital Assets Can You Build?...

Photo by Burst: https://www.pexels.com/photo/person-using-macbook-pro-374074/

Are you building your personal brand on social media? If so, I have some news for you: You're building on rented land. Don't get me wrong, social media is essential for raising awareness. However, creating an email list is the only way to truly own your audience. Let's break down why your email list is your empire. Let's Go Start GIF Think of Your Email list as a Digital Deed Picture this: You wake up tomorrow, and social media disappears. All of your followers are gone, and you're left with...

Last week, I had a conversation with a newsletter expert. What we talked about: Newsletter strategy Market research How businesses meet pre-existing desires. It was a bit of an ego punch, but I want to be clear about this: Personal branding is still an important thing you need to find a job in today's market. It's the best way to establish yourself as a professional and connect with like-minded people. So, if personal branding is so powerful, then why am I changing things up? Sometimes you...

<a href="https://www.freepik.com/free-photo/headhunters-interviewing-female-job-candidate_3952566.htm">Image by yanalya on Freepik</a>

I'm about to share a valuable lesson that will help you save time. Let's face it: Many of us waste days, weeks, and even months applying for jobs using traditional tactics. How do I know? I spent years doing the same thing until I discovered the world of personal branding. Allow me to explain. Let's Go Netflix GIF by Blown Away Five years ago, I got laid off from a job that I thought I was meant to be at. At first, I went back to all I ever knew: Polish the resume Apply for every job you see...

Photo by ROMAN ODINTSOV: https://www.pexels.com/photo/person-writing-on-a-notepad-beside-a-laptop-5912280/

Time for a story about an event that truly changed my life. After my layoff in 2020, I struggled. I just kept applying for every job I could find. I thought I was doing everything right. Or so I thought... ...Because nothing worked. However, one virtual event (during COVID times) changed everything. Oh Here We Go GIF by DefyTV In mid-to-late 2023, I discovered Dean Graziosi. You probably never heard of him, but he's a very successful entrepreneur. I attended one of his events called the: "Own...

Are you struggling to land your next job? I know the feeling. It's rough out there, especially today. But I've got a secret. I'll explain that in a second, but first, I have to tell you something important. The Philadelphia Eagles won the Super Bowl this year. Philadelphia Eagles Confetti GIF by TheDreamTeam Yes. I'm an Eagles fan, but if you thought this email was about football, then you're wrong. Let me explain. In sports, success comes from strategy. Underdogs upset favorites because they...