I've noticed a new trend happening in personal branding. This trend can make hiring managers and recruiters click unfollow faster than you can say "hokey pokey." It's so simple to fix. However, most people would rather take the lazy way out. This week, let's discover the golden rule of personal branding. Ready to get started? With the rise of AI, this trend can cause alot of damage to your online reputation: What is this trend? Boring content. It's easy to manufacture credibility with ChatGPT...
12 days ago • 1 min read
During my layoff, I heard everything: Show up daily online Be real Apply for everything. In theory, this all sounds great. However, in practice, I was a mess. Over time, I realized I didn't need more content tips; I needed a mentor. This week, let's break down the role of mentorship in personal branding. Mentors Help You Build a Brand that Feels Authentic to You If you're going through a layoff, your confidence will be down. You will start questioning everything: Your background Your...
19 days ago • 1 min read
Let's be honest. Building your brand is hard. You have to do everything from: Showing up daily. Telling compelling stories Networking It's challenging even to get started. If you think just submitting the typical one-sheet resume will get you a job immediately, I have bad news for you. THAT'S FALSE!!! This week, I'm going to show you all that you need to start crafting your digital identity. In fact, this will make hiring managers come to you and not you go to them. Let's get started A...
26 days ago • 1 min read
Let's be honest, losing a job can feel like drowning in the ocean with no life vest. Everyone knows you need a personal brand, but you may ask yourself: Where do I start? With the right goals, your brand can become a magnet for employers and industry leaders. Let's break down how to set strategic and intentional goals for your personal brand. Ready to get started? What is Your Personal Brand Mission? As you set goals for your brand, think of it as your career story. Ask yourself: What makes...
about 1 month ago • 1 min read
The first step is always the toughest... But there is one main reason why people never get their personal brands off the ground. The reason? Fear. Let me explain. You spend tons of time writing and re-writing content on social media. Only to realize you've done it all wrong and need to start over. Or you spent a lot of time researching other brands, hoping to get inspired, but that day never came. I know how that feels. Seeing all of your efforts explode results in procrastination. In turn,...
about 1 month ago • 1 min read
Job searching today is a lot different than it was 20 years ago. Maintaining a consistent personal brand can distinguish you from other candidates. However, to stay consistent, it's crucial to have a plan. Without a plan, it's easy to post randomly, resulting in missed opportunities. This week, let's examine how a simple tool like a personal brand calendar can help you maintain a solid online presence. Why Do You Need a Personal Brand Calendar? As I previously mentioned, having a personal...
about 2 months ago • 1 min read
Following this simple advice will save you a great deal of stress. This advice could help you quickly reach your next opportunity... ...I'll share that specific advice with you in just a moment... But first, let me tell you about success through unexpected connections. Greg Roche lost his job one day in October. He then spent November doing what every other job seeker does: applying for jobs online. Greg sent emails and LinkedIn messages but did not hear back from the people he contacted....
about 2 months ago • 2 min read
I'll never forget the day I was laid off. I sat in my car feeling frustrated and hopeless. It wasn't until the following week that I asked myself: "I should start preparing for my next opportunity, instead of waiting for it." Along with updating my resume and applying for jobs, I focused my attention on professional development. Let's take a look at how investing in professional development can help your job search. Use Professional Development as a Secret Weapon If you're going through a...
2 months ago • 2 min read
Layoffs can feel like you're stuck in a never-ending traffic jam. However, the reality is that you're just at a rest stop. It's not whether you will move forward but how you will position yourself in today's digital landscape. I once heard a quote from a college football coach: "If you don't adapt, you'll be left behind." Let's break down how you can adjust your brand strategy over time to find your next job. Ready to get started? How Do You Adapt Your Brand Strategy? If you're unemployed and...
2 months ago • 2 min read