Last week, I had a conversation with a newsletter expert. What we talked about: Newsletter strategy Market research How businesses meet pre-existing desires. It was a bit of an ego punch, but I want to be clear about this: Personal branding is still an important thing you need to find a job in today's market. It's the best way to establish yourself as a professional and connect with like-minded people. So, if personal branding is so powerful, then why am I changing things up? Sometimes you...
9 days ago • 1 min read
I'm about to share a valuable lesson that will help you save time. Let's face it: Many of us waste days, weeks, and even months applying for jobs using traditional tactics. How do I know? I spent years doing the same thing until I discovered the world of personal branding. Allow me to explain. Let's Go Netflix GIF by Blown Away Five years ago, I got laid off from a job that I thought I was meant to be at. At first, I went back to all I ever knew: Polish the resume Apply for every job you see...
16 days ago • 1 min read
Time for a story about an event that truly changed my life. After my layoff in 2020, I struggled. I just kept applying for every job I could find. I thought I was doing everything right. Or so I thought... ...Because nothing worked. However, one virtual event (during COVID times) changed everything. Oh Here We Go GIF by DefyTV In mid-to-late 2023, I discovered Dean Graziosi. You probably never heard of him, but he's a very successful entrepreneur. I attended one of his events called the: "Own...
23 days ago • 1 min read
Are you struggling to land your next job? I know the feeling. It's rough out there, especially today. But I've got a secret. I'll explain that in a second, but first, I have to tell you something important. The Philadelphia Eagles won the Super Bowl this year. Philadelphia Eagles Confetti GIF by TheDreamTeam Yes. I'm an Eagles fan, but if you thought this email was about football, then you're wrong. Let me explain. In sports, success comes from strategy. Underdogs upset favorites because they...
30 days ago • 1 min read
Social media is the best way to build your personal brand in 2025, right? WRONG! What if I told you there's a way to control your personal brand without relying on algorithms? The answer? Build an email list. This week, let's break down why building an email list is the best way to control your personal brand. Ready to get started? Lets Go Basketball GIF by NCAA March Madness Problem: You are Building Your Digital Identity on Rented Land Posting on social media is like renting an apartment...
about 1 month ago • 1 min read
I'm going to say something goes against what most people were taught in college. Because applying for jobs isn't what it used to be. I'll get to that in a minute, but first, I want to thank all of you who submitted a testimonial for Brand University. If you haven't yet but want to, you can do so here: https://senja.io/p/kevin-petrochko/r/ThEItZ. Now, onto this week's newsletter: Excited Let's Go GIF by Mind Pump Media You won't believe this surprising statistic! According to Scale.jobs,...
about 1 month ago • 1 min read
If your personal brand is struggling to get traction, this is why. You probably have heard people say: Tell your story Post consistently Network with others. However, nobody tells you the #1 reason why personal brands thrive while others crumble. The reason? Clarity. This week, let's break down what clarity can bring to your brand as you search for your next job. Ready to get started? Let's Go Baby GIF by the Academy of Country Music Awards Clarity Matters More than Anything Else Clarity in...
about 2 months ago • 2 min read
Do you think you need thousands of followers to start building your personal brand? You don't. These moments could be your biggest advantage. Here's something no one tells you: "If you know how to show up, you can turn your most invisible moments to your most magnetic moments." This week, let's break down how to handle personal branding while laid off. Build Your Brand as a Creator, Not a Job Title After my layoff, I stopped thinking of myself as a title. I was a content creator passionate...
about 2 months ago • 2 min read
I've noticed a new trend happening in personal branding. This trend can make hiring managers and recruiters click unfollow faster than you can say "hokey pokey." It's so simple to fix. However, most people would rather take the lazy way out. This week, let's discover the golden rule of personal branding. Ready to get started? With the rise of AI, this trend can cause alot of damage to your online reputation: What is this trend? Boring content. It's easy to manufacture credibility with ChatGPT...
2 months ago • 1 min read