Inside: Everything you Need to Start Building Your Personal Brand
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Let's be honest. Building your brand is hard. You have to do everything from:
It's challenging even to get started. If you think just submitting the typical one-sheet resume will get you a job immediately, I have bad news for you. THAT'S FALSE!!! This week, I'm going to show you all that you need to start crafting your digital identity. In fact, this will make hiring managers come to you and not you go to them. Let's get started A personal brand is defined as the space an individual occupies in someone's mind. In other words:
Your personal brand sits in between how you view yourself and how the world views you. If you're just starting to build your brand, you should ask yourself:
Trust is the most essential thing in personal branding. My favorite way to build trust is through posting content and networking. Showing up online at the same time every day shows your audience that you're dedicated. If you're posting on LinkedIn, or your social media platform of choice, editing a YouTube video, etc, this will show hiring managers that you will be a dedicated employee. Reaching out to people within your niche is one way to become more visible to your audience. I wrote an e-book about it. Something that everyone struggles with is getting past their limiting beliefs, such as:
I've been there, and I know several other people who have done so as well. But, as we all have seen, the world is not what it used to be. A personal brand is the new resume. Whether we realize it or not, we all have a personal brand to share with the world. Research shows that a personal brand can show hiring managers more of what you're about than a one-sheet resume ever could. Now that you know the basics behind personal branding, I would love to explain it further. I'm building a course on how to get started building your personal brand to find your next job. This course will have everything I wish I knew back in 2020 when I was laid off during the pandemic. >>>Click here to join the waitlist for Personal Branding OS<<<< Stay Branded and Keep Building |
Kevin Petrochko
Join other unemployed individuals in learning how to build a brand online.
Do you think you need thousands of followers to start building your personal brand? You don't. These moments could be your biggest advantage. Here's something no one tells you: "If you know how to show up, you can turn your most invisible moments to your most magnetic moments." This week, let's break down how to handle personal branding while laid off. Build Your Brand as a Creator, Not a Job Title After my layoff, I stopped thinking of myself as a title. I was a content creator passionate...
I've noticed a new trend happening in personal branding. This trend can make hiring managers and recruiters click unfollow faster than you can say "hokey pokey." It's so simple to fix. However, most people would rather take the lazy way out. This week, let's discover the golden rule of personal branding. Ready to get started? With the rise of AI, this trend can cause alot of damage to your online reputation: What is this trend? Boring content. It's easy to manufacture credibility with ChatGPT...
During my layoff, I heard everything: Show up daily online Be real Apply for everything. In theory, this all sounds great. However, in practice, I was a mess. Over time, I realized I didn't need more content tips; I needed a mentor. This week, let's break down the role of mentorship in personal branding. Mentors Help You Build a Brand that Feels Authentic to You If you're going through a layoff, your confidence will be down. You will start questioning everything: Your background Your...