If your personal brand is struggling to get traction, this is why.

You probably have heard people say:

• Tell your story
• Post consistently
• Network with others.

However, nobody tells you the #1 reason why personal brands thrive while others crumble.

The reason?

Clarity.

This week, let's break down what clarity can bring to your brand as you search for your next job.

Ready to get started?

Clarity Matters More than Anything Else

Clarity in personal branding consists of three elements:

• Who you are
• What you value you bring
• What you're looking for

If you're content comes across as vague, hiring managers won't want to talk to you, even if you're looking for a new job.

Having a clear message in your personal brand will set you apart from the "Open to Work" people posting the same thing daily.

Clarity will make you memorable and help your brand stand out in the sea of digital chaos.

Close the Clarity Gaps in Your Personal Brand

Job seekers who lack clarity in their digital identity will have difficulty attracting hiring managers.

As you grow your audience, close the following clarity gaps to narrow down your niche:

• Unclear Goals: Hiring managers will not know how to talk to you if you're not specific.
• Unclear Messaging: Posting randomly will water down your brand. Ask yourself: What do you want to be known for?

Build a Digital Identity That Thrives off of Clarity

For your personal brand to be clear to hiring managers, you must:

• Know what role you want
• Know the industry you're targeting.
• What strengths can I highlight?

Here's an example from my LinkedIn profile:

Make sure your LinkedIn profile reflects your focus.

You can do this by updating your headline, summary, and feature section to all point in the same direction.

Use Systems to Your Advantage

For me, systems are a lifesaver.

I use them each week to create simple and clear content.

Every Sunday night, I sit down and write out every post along with my newsletter for the week ahead.

You can post about:

• Projects you did in the past.
• Industry topics
• What kind of job are you seeking and why?

Be Intentional With Your Words

Avoid using buzzwords and replace them with simple language.

Follow the template:

I help [who] do what [how]

A good example of this is from my headline I mentioned earlier.

Make Your Personal Brand Understandable for Hiring Managers

You can be the most consistent person with a great headshot and extensive experience.

However, without clear messaging, hiring managers will not understand you.

Clarity cuts through the digital chaos.

Clarity builds awareness.

Clarity helps hiring managers find you and want to help.

Take a few minutes and follow this template to make your personal brand clearer for hiring managers:

I help [who] do what [how]

Stay Branded and Keep Building.

P.S. Looking for help building a clear personal brand that gets you hired?

My new course is specifically designed for laid-off/unemployed people who want to show up online and find their next opportunity.

​>>>>Click here to join the waitlist​