The Bulletproof Vest for your Career that No Layoff Can Touch
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I'm going to say something goes against what most people were taught in college. Because applying for jobs isn't what it used to be. I'll get to that in a minute, but first, I want to thank all of you who submitted a testimonial for Brand University. If you haven't yet but want to, you can do so here: https://senja.io/p/kevin-petrochko/r/ThEItZ. Now, onto this week's newsletter:
You won't believe this surprising statistic! According to Scale.jobs, professionals who take the time to create a polished social media presence are 40 times more likely to attract job offers. Numbers show that it's harder than ever to rely on a simple sheet of paper to land your next opportunity. Frustrating if you ask me. Why doesn't a resume work anymore? A sheet of paper can only show hiring managers so much. All a resume does is list everything you did throughout your career. It doesn't really showcase your skills in any way; it just lists them. Then, there's a change in human behavior. Employers want to find the perfect candidate for their position. With social media becoming even more prominent today than it was ten years ago, companies look online to discover their best options to fill the position. So, how are you supposed to build your own best brand to find your next job? Simple. Build a personal brand. Over the last few years, research has proven that a personal brand is the new resume. You need to look at yourself as a brand and not just a job seeker. This is why I'm building Personal Branding OS. In this course, I'll teach you how to build a personal brand that you can be proud of. Inside Personal Branding OS, you'll learn how to:
I will teach you everything I know about how to show up online in the best way possible. If you're still on the fence and think you need more experience to get started. Then watch this: Discover how to build a personal brand that attracts employers looking for their next employee. Join the wait list right here: https://docs.google.com/forms/d/1d-011_U2W8sWO00DYSIKehu0-smI7UQD5NmGAGx-5PM/edit Stay Branded and Keep Building. |
Kevin Petrochko
Join other unemployed individuals in learning how to build a brand online.
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I've noticed a new trend happening in personal branding. This trend can make hiring managers and recruiters click unfollow faster than you can say "hokey pokey." It's so simple to fix. However, most people would rather take the lazy way out. This week, let's discover the golden rule of personal branding. Ready to get started? With the rise of AI, this trend can cause alot of damage to your online reputation: What is this trend? Boring content. It's easy to manufacture credibility with ChatGPT...